Aidan Castelli Portfolio

MOONBUG ROBLOX GAMES

Moonbug's Roblox portfolio

FIND THE BLIPPIS

Find the Blippis is a playful hide-and-seek experience designed to bring Blippi’s curiosity and energy into the Roblox world. I led the production, defining the feature set, roadmap, and UX for younger players while coordinating with designers, engineers, and artists to create a safe, exploratory environment. Through iterative playtesting and analytics-driven updates, we refined the pacing, navigation, and discovery loops to maximise engagement and repeat play.

OBBY BODS

Obby Bods is a suite of minigmes built around simple, joyful movement and bright, character-driven visuals. I led the production, overseeing the game vision, level progression, and sprint delivery while collaborating closely with the Roblox dev team to tune difficulty for younger audiences. I managed live updates, seasonal events, and retention improvements, ensuring the experience remained accessible, repeatable, and fun for children across global markets.

What I delivered

- Oversaw all Roblox Production for Moonbug
- Feature roadmap & vision
- Sprint planning & Agile delivery
- UX design & feedback cycles
- Live ops strategy

Data analysis & retention improvements
Managing remote teams
Vendor direction
Release cadence & patch cycles

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